About

Craig, a seasoned camper and an avid outdoorsman, has always held a deep reverence for the great outdoors. His passion for nature was ignited during his time as an engineer in the Royal Air Force (RAF), where he often found solace in the natural landscapes during his service. After completing his tenure in the RAF, Craig channeled his disciplined work ethic and technical skills into entrepreneurship, establishing his own window cleaning business. This venture not only flourished locally but also laid the foundation for what would become Ionic Systems, a globally recognised brand.

Under Craig's visionary leadership, Ionic Systems transformed into a manufacturer of premium pure water window cleaning systems, renowned for its innovative approach and quality. Its products, celebrated for their efficiency and reliability, are now exported to over 134 countries worldwide, setting a high standard in the industry.

Craig's son, Jack, grew up witnessing his father's journey from a window cleaner to a successful business owner. Inspired by his father's connection to nature and his entrepreneurial spirit, Jack developed a keen interest in both camping and innovation. Craig instilled in Jack a deep appreciation for nature from a young age. As Jack grew, so did their camping adventures, evolving from simple backyard escapades to exploring diverse terrains across the country. This shared love for camping brought them closer, binding them in a unique father-son camaraderie.

A childhood and later teen years of camping & overlanding gave Jack & Craig a wealth of experience with multiple brands and styles of rooftop tents. This experience has given them knowledge of the pros & cons of roof tents, which has now been applied to ESCAPADE roof tents. All the design features you see are suited to maximise comfort, ease and durability of materials, even when camping/overlanding in the harshest conditions. 

Check out the video below where Jack went camping in the Alps whilst on a snowboarding trip. Using the ESCAPADE HotBox to provide a comfortable 20° sleeping space in the snowy mountain climate (-20°).